"Personal interpretations" is the first result of a design exercise, through the implementation of SERIAL methodology by different designers. The prototype is approached from different profiles such as branding, service and product design. The brief was established to create a proposal based on their personal visions of what SERIAL represents, the result was shown with the exhibition of the same name during Milan Design Week last April, in the Lambrate district as part of Ventura projects.

This interpretations were conceptualized by Guillermo Flores, Gerardo Osio, Pablo Alvarado, Roberto González and Ulises Esquivel.